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brianmccle

uwaterloo - MA rhetoric&communication
brianmccle has written 6 posts for Rhetoric of the Digital Image

Above & Beyond Time and Distance

Can we locate punctum in a live performance? Above&Beyond, a UK trance trio, bet the cathartic climax of their concert tour on it. This post considers how the act inventively deploys the meme form to incite an emotional response in the context of performance. But first – Roland Barthes’ punctum refers to the element of … Continue reading

Summary: “Play, Process and Materiality in Japanese Purikura Photography”

Purikura (short for purinto kurabu) = print club Koguru = stylish urban Japanese high-school girls Kawaii = cute Purikura is a “widespread phenomenon in contemporary Japan” referring to passport-style photo booths that print out photos in the form of stickers (109). In Mette Sandbye’s “Play, Process and Materiality in Japanese Purikura Photography” from Digital Snaps, … Continue reading

The Me You Wanna Match: Automediality, Anonymity, & Authenticity on Tinder

Tinder is an algorithm-based mobile dating application designed to match users based on the notion of first impressions. Drawing on key concepts from Smith and Watson’s “Virtually Me”, some of the behaviors of Tinder users can be examined. Tinder’s audience consists of singles that use mobile phones and Facebook (the two requirements for making an … Continue reading

Summary of “Virtually Me”

In “Virtually Me”, Smith and Watson build upon concepts from their book to provide a toolbox that attends to the way users create themselves online. The authors define the self as a marker of reflexivity, both online and offline. The self is constructed by the user, and represents the user – but it is not … Continue reading

Filters as Connotation: Barthes and Faux-Vintage

Roland Barthes discusses the myth of the natural sign and its relation to photographs; his text “Rhetoric of the Image” examines exactly the manner in which meaning is able to manifest in the image. However, where Barthes mounts an analysis of an advertisement consisting of images and text, I will examine the trend of imposing … Continue reading

Summary: Technical Details

The Getty Museum YouTube series and the Allversity lecture on the history of photography both touch on the history of the daguerreotype, focusing on its role in the canon of photography as well as the technical aspects of producing these silver-faced copper plates. The daguerreotype process is a method of image capturing that places an … Continue reading